vendredi 16 janvier 2015


A new white jacket arrived at the Manhattan flagship store. But customers passed, telling sales staff that New Yorkers prefer cream. A system is in place for retail staff to transmit such information straight to the massive design team located at Arteixo, a tiny town on the north-west tip of Spain. Within a fortnight, a much bigger consignment of cream jackets had been dispatched to become a sell-out on 42nd Street.